Sharon Tindell, co-founder of The Container Store, describes the conceptual retail design of their first Dallas store opened in 1978.
0:00 / 0:16exact quote · 16.5s
720p mp4 · rendered on demand · StarZero watermark
“Garrett sourced the shelving, which was actually the fixtures that all the products were sitting on. So, and the shopping baskets were also for sale. So we could literally sell the entire store all the way down to the fixtures if we wanted to.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Sharon Tindell
AssertionContradicted
Retail Plastic Storage and Corrugated Boxes Did Not Exist Before 1978
“There were no plastic storage boxes as we know them today. There were no corrugated boxes for sale, as we know and forget.”
Sharon Tindell: Merchandising Must Sell Solutions, Not Just Items
“But, you know, I think at the end of the day, there needed to be a little bit more focus and strategy to pull everything together and to make sure the customers really understand that we were selling solutions, not items.”
The Container Store Relied on Extensive High-Touch Sales Training
“Our products weren't going to sell themselves, so we were Highly, highly dependent on the training of our salespeople and also just the inspiration that they got from Kip and Garrett, inspiring the salespeople that being a salesperson was really a noble profes…”
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.
