Sharon Tindell: Merchandising Must Sell Solutions, Not Just Items
Sharon Tindell · The Container Store: Kip and Sharon Tindell · Dec 23, 2024 · at 29:39
Sharon Tindell, early merchandising leader at The Container Store, explains her strategic philosophy for stocking and presenting unconventional storage products.
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“But, you know, I think at the end of the day, there needed to be a little bit more focus and strategy to pull everything together and to make sure the customers really understand that we were selling solutions, not items.”
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More from Sharon Tindell
Retail Plastic Storage and Corrugated Boxes Did Not Exist Before 1978
“There were no plastic storage boxes as we know them today. There were no corrugated boxes for sale, as we know and forget.”
The Container Store Relied on Extensive High-Touch Sales Training
“Our products weren't going to sell themselves, so we were Highly, highly dependent on the training of our salespeople and also just the inspiration that they got from Kip and Garrett, inspiring the salespeople that being a salesperson was really a noble profes…”
The Container Store's Original Display Shelving and Baskets Were for Sale
“Garrett sourced the shelving, which was actually the fixtures that all the products were sitting on. So, and the shopping baskets were also for sale. So we could literally sell the entire store all the way down to the fixtures if we wanted to.”