Assertion certainty 4/5 debate potential 2/5

Joun: Traditional dry cleaners lose volume as discovery moves online

James Joun · How I Built Resilience: Ajay Prakash and James Joun of Rinse · Aug 27, 2020 · at 5:40

James Joun, co-founder of Rinse, explains to Guy Raz why traditional dry cleaning shop owners are losing customer volume in the digital era.

0:00 / 0:14exact quote · 14.5s

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“Customer acquisition has totally transformed. So there's a whole class of entrepreneurs who don't understand that customer discovery has gone online. And so what's happening is that volume has declined because people are searching for companies and services online.”

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The claim, plainly

Traditional dry cleaners are experiencing declining volume because a generation of owners does not understand that customer discovery has moved online.

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Mentioned

dry cleaners James Joun

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Joun: Traditional dry cleaners lose volume as discovery moves online

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