Rubin: Indiegogo always planned expanding beyond film, copying Amazon playbook
Slava Rubin · 93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever · Dec 15, 2025 · at 41:05
Slava Rubin (co-founder of Indiegogo) responds to whether opening the platform beyond film in 2009 was an economic pivot or part of the original roadmap.
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“Since day one, the idea was to democratize it for all funding ideas. We just started with film because trying to take a, you know, page out of the playbook of Amazon, you know, starting with books only and then expanding to other stuff.”
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