Rubin: Indiegogo missed owning crowdfunding by obsessing over unit economics
Slava Rubin · 93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever · Dec 15, 2025 · at 57:35
Slava Rubin, co-founder of Indiegogo, reflects on how focusing prematurely on profitability caused Indiegogo to lose market segments to GoFundMe and Patreon.
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“We were in the position to own all of them, and, you know, we decided that we had to think too much about unit economics and profitability, and I think that's a shame.”
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