Mycoskie's strategy for low-risk, cashflow-positive retail leases
Paige Mycoskie · Aviator Nation: Paige Mycoskie · Jan 1, 2024 · at 45:46
Aviator Nation founder Paige Mycoskie explains her playbook for negotiating commercial retail leases with minimal capital risk.
0:00 / 0:35exact quote · 35.2s
720p mp4 · rendered on demand · StarZero watermark
“I would always negotiate where I would have several months of free rent so that I could have no expense on actually building out the store, and then I would make sure that I got the store built in half that time so that I could have the store open Making money before rent was actually due. So that was one thing. I also like to give myself an out, like in the first year, if it's not going well, like I can walk away and then basically sharp rent escalations that like made sense, you know, to get the landlord to where they wanted to be, but only when I knew that I was making good enough money and land.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Paige Mycoskie
Mycoskie fired Aviator Nation's entire retail staff over store drama
“So I ended up doing, like you said, this kind of mass firing all the retail employees. And I literally let everyone go, but I just didn't know how else to deal with all the drama.”
Mycoskie: In-person pitching beats cold calling retail buyers
“So it's like the calling people thing just doesn't work. Like, and I kind of knew that from working at the surf shop because when people would call, I mean, it's just like leave a message, like the buyer never really got back to most of the people calling. But…”
Brands bear ultimate liability for contractor factory labor practices
“If you hire a factory to make clothes in LA and those employees for that factory are not getting paid properly and are not getting workman's comp and all the things, it is my liability, even though it's not my factory, because I'm the one that is selling the g…”
Mycoskie: Aviator Nation manufactures all of its products in California
“Yeah, everything's made in California.”