Creelman: Recessions lower the cost and competition for launching new products
Bill Creelman · How I Built Resilience: Live with Melanie Perkins and Bill Creelman · Jun 27, 2020 · at 19:54
Bill Creelman, founder of Spindrift, explains why economic recessions present unique competitive advantages for launching new products.
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“In some ways by the innovation pipeline kind of slowing down a little bit, As typically happens during cycles like this, it gives you a chance to be louder and it's a less crowded, you know, market place. And the investment often is less because there's just less noise. You don't have to spend as much to amplify your message.”
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