Landed Is Pivoting to White-Label B2B Housing Benefits
Alex Lofton · HIBT Lab! Landed: Alex Lofton · May 11, 2023 · at 33:02
Alex Lofton discusses how changing macroeconomic conditions prompted Landed to diversify from direct lead-generation to B2B employer software.
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“We've started to shift more as a B to B where we are working with organizations, you know, hospital systems universities even come some companies that have capital invest themselves and want to offer homeownership as a benefit or housing as a benefit but don't want to hire a bunch of people to Do the work that we do. They don't want to re, you know, rebuild the systems that we've built to try to make that done, be done efficiently. So now we're white labeling the kind of down, that same down payment structure for other institutions.”
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