Dude Perfect co-founder Cory Cotton discusses the early brand deals the group received while still balancing full-time jobs.
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Cory Cotton: Dude Perfect Built the First Dedicated Creator Filming Space
“This is the first time we've ever seen anyone online basically create a space.”
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Dude Perfect Hit 2 Million Views in Two Hours via Yahoo's Homepage
“It had been shared as the main kind of, you know, clickable thing on Yahoo's homepage, and about two hours it had gotten about two million views.”
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Cory Cotton Developed Bell's Palsy from Sleep Deprivation Building Dude Perfect
“They tell me, you know, after doing some tests on me that I had what's called Bell's palsy, and it's basically kind of a paralysis of the face that they still don't know exactly what causes it, but what they usually see is stress and lack of sleep, and so they…”
Disclosure
YouTube Ads Paid Dude Perfect's Bills, But Sponsorships Supported Their Families
“I think that's the cool thing about the ad side, is you can start to predict and get a little bit of a, you know, predictable cash flow there, so it helped. I would say we probably thought about it more so as our YouTube money, meaning the ads, we can pay for …”
Disclosure
Cory Cotton: Dude Perfect Operated with Just 15 to 20 Full-Time Employees
“We're probably up to between 15 to 20, you know, depending on what time people are listening to this. Yeah, full time.”
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Dude Perfect Started With a Backyard Bet for a Jimmy John's Sandwich
“So it was that situation, just basketball version, that kind of started everything. Ties in the backyard. And he looks at Garrett, and he says, hey, if I make the shot, you owe me a Jimmy John sandwich. And he's kind of standing in the corner, and tosses up a …”