YouTube Ads Paid Dude Perfect's Bills, But Sponsorships Supported Their Families
Cory Cotton · Dude Perfect: Cory Cotton and Tyler Toney · Sep 20, 2021 · at 1:15:02
Cory Cotton, co-founder of YouTube entertainment group Dude Perfect, explains the early business model and cash flow split between ad revenue and sponsorships.
0:00 / 0:19exact quote · 19.1s
720p mp4 · rendered on demand · StarZero watermark
“I think that's the cool thing about the ad side, is you can start to predict and get a little bit of a, you know, predictable cash flow there, so it helped. I would say we probably thought about it more so as our YouTube money, meaning the ads, we can pay for our bills, right? And then the sponsorship stuff, that's what can hopefully help us, you know, support our families.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Cory Cotton
Cory Cotton: Dude Perfect Built the First Dedicated Creator Filming Space
“This is the first time we've ever seen anyone online basically create a space.”
Dude Perfect Hit 2 Million Views in Two Hours via Yahoo's Homepage
“It had been shared as the main kind of, you know, clickable thing on Yahoo's homepage, and about two hours it had gotten about two million views.”
Cory Cotton: GMC Paid Dude Perfect $50,000 for an Early TV Commercial
“I know GMC, the very first original thing, and this is for a TV commercial, so this felt way bigger than a YouTube video, but this was kind of the first thing we ever heard, I think, They paid us 50 grand”
Cory Cotton Developed Bell's Palsy from Sleep Deprivation Building Dude Perfect
“They tell me, you know, after doing some tests on me that I had what's called Bell's palsy, and it's basically kind of a paralysis of the face that they still don't know exactly what causes it, but what they usually see is stress and lack of sleep, and so they…”
Cory Cotton: Dude Perfect Operated with Just 15 to 20 Full-Time Employees
“We're probably up to between 15 to 20, you know, depending on what time people are listening to this. Yeah, full time.”
Dude Perfect Started With a Backyard Bet for a Jimmy John's Sandwich
“So it was that situation, just basketball version, that kind of started everything. Ties in the backyard. And he looks at Garrett, and he says, hey, if I make the shot, you owe me a Jimmy John sandwich. And he's kind of standing in the corner, and tosses up a …”