Life is Good saw its greatest growth following 9/11 and 2008
Bert Jacobs · How I Built Resilience: Bert and John Jacobs of Life is Good · Sep 17, 2020 · at 14:46
Bert Jacobs, co-founder of apparel brand Life is Good, explains how consumer demand for uplifting messages historically spiked during severe economic and national downturns.
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“The inflection points where our business has thrived the most, we've steadily grown and had a healthy business, but I'll go through them really quickly. 2001, nine 11. Believe it or not, in the wake of that awful disaster, our business grew. It grew tremendously. Ok, so people were seeking optimism, and seeking unity, and seeking uplifting messages. When the recession hit, 2008, 2009, our business thrived in the wake of that.”
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