Ryan: The cleaning category was a massive "sea of sameness"
Eric Ryan · Method's Adam Lowry And Eric Ryan At The HIBT Summit · Nov 22, 2018 · at 1:48
Method co-founders Eric Ryan and Adam Lowry explain the brand's origins during a live interview with Guy Raz at the How I Built This Summit.
0:00 / 0:07exact quote · 7.4s
720p mp4 · rendered on demand · StarZero watermark
“We saw a really big category, which was a sea of sameness, and we started looking at the category and started to see some opportunities.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Eric Ryan
Ryan: Take family money to ensure the ultimate motivation to survive
“I always encourage entrepreneurs to take money from family because I think it's the best motivation to ensure that no matter how hard things get, you're going to find a path forward.”
Entrepreneurs Should Raise Family Money to Ensure Maximum Motivation, Says Ryan
“I always encourage entrepreneurs to Take money from family, because I think it's the best motivation to ensure that no matter how hard things get, you're going to find a path forward.”
Ryan: Most Product Innovation Originates From Serving Extreme Users
“And look, most innovation comes from like really serving the needs of an extreme user that then you apply that to a general population.”
Eric Ryan: A Target endcap is America's most valuable retail real estate
“I still think there's no more valuable real estate in America than an end cap. At a target.”
Ryan: Advertising is a tax on unremarkable products
“I still think of advertising as a tax on an unremarkable product. And the better you get the product, the packaging, and something that creates that immediate connection, then marketing is really just gravy and jet fuel to be able to accelerate that.”
Eric Ryan joins Greycroft to launch $150M consumer fund
“I've moved much more into the venture investing space. And I joined Graycroft. We are launching a new one hundred fifty million dollar dedicated Consumer Fund. We just made our first two investments. So I've officially made the move from entrepreneur to invest…”