Jeff Dandurand: Building a major men's skincare brand today is very difficult
Jeff Dandurand · Advice Line with Jeff and Curran Dandurand of Jack Black Skin Care · Apr 3, 2025 · at 2:43
Jeff Dandurand, co-founder of Jack Black Skin Care, reflects with Guy Raz on how market crowding and retail shelf constraints have made launching a men's grooming brand much harder than in 2000.
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“I think it'd be very difficult to start a men's skincare brand today. The space is very crowded. I've noticed going into stores that the retail space allowed for men's skincare has shrunk. I think a lot of that's because of the direct to consumer strategy that most brands take. So there's less space available. I honestly, I don't think I would do it again. I think that our timing was so good. I just think it'd be very, very hard to start a men's skincare company today. I really do. And gain traction and build a big brand.”
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