Blumenthal: Warby Parker priced at $95 over $99 to avoid looking cheap
Neil Blumenthal · Warby Parker: Dave Gilboa & Neil Blumenthal (2016) · Feb 19, 2018 · at 10:29
Neil Blumenthal, co-founder of Warby Parker, recounts how the company determined its iconic $95 pricing strategy.
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“So one thought was, should we charge 99 dollars? And we felt that was too discounty and cheap, and we were building an aspirational brand. So we actually settled on 95 dollars using just our instinct, thinking that this doesn't sound cheap and that it looks deliberate and visually looks decent.”
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