Paid transactions create more meaningful online community participation than free likes
Ethan Diamond · How I Built Resilience: Ethan Diamond of Bandcamp · Apr 8, 2021 · at 19:20
Bandcamp co-founder and CEO Ethan Diamond describes how intentionally gating social collection features behind paid purchases shapes high-signal community engagement.
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“You don't, you know, click a like button or a heart to add something to a collection. You have, you transact, right, to create a collection, and that gives the collection so much more meaning, right, because you actually spent a limited resource, right, your money, To create this collection.”
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