Fitbit's community features drove viral word-of-mouth growth among families
James Park · Fitbit: James Park · Apr 27, 2020 · at 45:39
Fitbit co-founder and CEO James Park describes how social step-tracking features created a viral growth loop for the company between 2011 and 2012.
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“I think the primary reason is You know, cause we had baked in this social element, this community element into it from the very beginning. It ended up being a very viral product. so one family member would get it and to really realize the potential, you know, the community aspect and the competitive aspect, you had to have someone else as well. So they'd either buy it for their spouse or their parents and they would start competing and then they'd buy it for their friends and they'd try to get their friends to by the product.”
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