Wurwand bought California's entire licensed esthetician directory on labels for $25
Jane Wurwand · Dermalogica: Jane Wurwand · Oct 24, 2016 · at 13:17
Dermalogica founder Jane Wurwand explains how she acquired her first student mailing list for the International Dermal Institute.
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“And I said, can you sell me the list? And they said, yes, we can sell you the list. It's 25 dollars. And would you like us to print it on Avery Labels? And I said, yes, please. And they did.”
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