Issa Rae, founder and CEO of HOORAE Media, discusses her long-term vision and operational roadmap for scaling her entertainment company.
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“Down the line, I want to have a studio in South LA. I want to have sound stages, and I'm working towards that, but the idea is to be one of the biggest entertainment media companies, and expand to global properties, and continue to create content in all forms.”
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Opinion
Rae: LA's entertainment scene is significantly slower and flakier than New York's
“I left New York and came to LA, and LA felt so slow to me. Like, LA people will be like, I'm working on a script, and you'll be like, where's the script? And they'll be like, oh, it's coming, I got you. New York, I'm working on the script. Where is it at? It's…”
Issa Rae: Self-producing and publishing online is viable path to bypass gatekeepers
“Because I had spent all this time trying to write and send my work to either producers, executives, contests, whatever, in an attempt to get it made, to get it seen. And I was either told why there wouldn't be an audience for this particular work, or that, you…”
Rae: Genuine word-of-mouth drives viewership much more than marketing optimization
“You can do things to amplify that, but if something is good to people, they're gonna talk about it, and that's gonna be the main source of your eyeballs, your support.”
Rae avoids sharing finished scripts immediately to protect her initial confidence
“It is, and you don't want, and even now I feel that way. Like, I don't want it, I don't want any negative energy. I don't want anybody to tell me it's not good, or that it doesn't resonate with them. It's always better when you feel good about it. Like, that m…”
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