Rae: Genuine word-of-mouth drives viewership much more than marketing optimization
Issa Rae · HOORAE: Issa Rae · Sep 26, 2022 · at 47:18
Issa Rae explains why organic audience word of mouth mattered more than SEO or marketing optimization for her web series.
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“You can do things to amplify that, but if something is good to people, they're gonna talk about it, and that's gonna be the main source of your eyeballs, your support.”
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