Serena & Lily convinced an LA printer to run 15-yard fabric samples
Lily Kanter · Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It · Aug 3, 2026 · at 26:36
Lily Kanter, co-founder of Serena & Lily, explains how the company produced its initial product catalog without existing manufacturing infrastructure.
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“We got the name of an agent that can help us in Los Angeles find a printing source that can print our fabric for us. So we literally, you know, talked him into Taking a risk that we were going to be this multi multi-million dollar brand one day, and can you please just print us 15 yards of the following 15 fabrics, because we're doing our cut and sew photo samples. And they did it, and they took a risk on us”
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