Kalin: Cold-start marketplace inertia requires an organic community to start the flywheel
Rob Kalin · Etsy: Rob Kalin · Oct 30, 2023 · at 28:47
Etsy co-founder Rob Kalin discusses what differentiated Etsy from contemporary marketplace competitors and eBay clones in 2005.
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“Overcoming inertia in the early stages of a marketplace is incredibly difficult. It's almost impossible, which is why, you know, there were so many eBay clones that never went anywhere. And, you know, you need to be able to tell a compelling story, and you need to build up a community, and the community needs to organically overcome that you know, inertia in the early stages of the marketplace and start get the flywheel going.”
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