Throw Throw Burrito sold 500,000 units in year one versus 30,000 norm
Elan Lee · Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever · Dec 22, 2025 · at 1:03:25
Elan Lee, co-founder of Exploding Kittens, explains the viral commercial success and sales velocity of their follow-up card-and-dodgeball game, Throw Throw Burrito.
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“And that thing, I think its first year, it sold 500,000 copies. A normal game, its first year, will sell 30,000 copies. Like, this was just off the charts for a game, and every year since then, it's grown, because it keeps spreading.”
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