Pre-toasted coconut was not commercially available in the US before Dang
Vincent Kitirattragarn · Dang Foods: Vincent and Andrew Kitirattragarn · Jan 24, 2022 · at 17:32
Dang Foods founder Vincent Kitirattragarn describes identifying the market gap for coconut chips while trying to source ingredients for a Thai wrap recipe.
0:00 / 0:06exact quote · 6.7s
720p mp4 · rendered on demand · StarZero watermark
“Now, you can't buy toasted coconut in the U.S., but what you can do is go buy shredded coconut And toast it yourself.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Vincent Kitirattragarn
Vincent Kitirattragarn claims no keto bars existed on the market in 2019
“At the time, there were no keto bars on the market. We're like, wow, this is such a big opportunity.”
Trader Joe's private-label coconut chips actually helped educate Dang Foods' consumers
“Trader Joe's also came out with a coconut chip around the same time we did, which I thought was bad because I was like, I thought we were going to be the first. But it turned out later that it was actually a good thing because Trader Joe's stays in Trader Joe'…”
In retail grocery, a brand's packaging is effectively the product itself
“When you're in the store, you have less than a second to grab someone's attention. I think the best way to do that is to create a good package. And there's a saying that your package is your product. It's not what you sell in the bag, it's the bag itself, beca…”
A packaged food brand needs $500,000 in sales per field representative
“I think, you know, hiring a field team, first off, people are expensive, right? So each person maybe 70,000 dollars, right, in salary. And that's in, you know, that payroll, you have to basically sell half a million in order to get that 70 K contribution that …”