Murrell: Five Guys would rather raise prices than exceed 30% food costs
Jerry Murrell · Five Guys: Jerry Murrell (2019) · Jan 14, 2019 · at 14:09
Jerry Murrell, founder of Five Guys, outlines his operating rule of prioritizing ingredient quality and passing the cost onto customers.
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“We would always say, food costs would stay around 30%. Whatever we gotta do, if we gotta raise prices, we raise prices. And we said, if we have to worry about price, we don't want to be in this business.”
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