Poncia: Ranching profitability requires becoming a price maker through branding
Loren Poncia · How I Built Resilience: Loren and Lisa Poncia of Stemple Creek Ranch · Jan 28, 2021 · at 5:29
Loren Poncia, co-founder of Stemple Creek Ranch, explains how creating a branded, regenerative livestock business allowed them to break out of low-margin commodity cattle ranching.
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“So we figured very quickly the way to do that was to be the price maker instead of the price taker and have a unique product, do what's right for the environment. At the same time we do what's right for the environment, we're making money on it. We totally flipped the whole paradigm and instead of just being a price taker and doing what everybody else does, we've gone out and changed our market and created our own brand and Basically dictate to the market what we need to be able to make a profit and do what's right.”
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