Kelleher resolved a Southwest trademark dispute via a public arm wrestling match
Guy Raz · Southwest Airlines: Herb Kelleher · Nov 21, 2016 · at 30:22
Host Guy Raz shares an anecdote illustrating Southwest Airlines co-founder Herb Kelleher's unconventional dispute resolution during the 1992 'Malice in Dallas' event.
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“Herb Kelleher once resolved a trademark dispute with a rival airline. They were both using the slogan, plane smart. He resolved this not in court, but by challenging the other CEO to a public arm wrestling match, which Herb Kelleher lost.”
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