Naficy: Stationery retail is inherently viral with strong unit economics
Mariam Naficy · Minted: Mariam Naficy · Jun 4, 2018 · at 24:49
Mariam Naficy, founder and CEO of Minted, discusses why she chose custom stationery as the launch category for her crowdsourced design marketplace.
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“So the idea was focused around stationery retail, and it had fantastic economics associated with it, good margins, it was an inherently viral product, because your name is on the back of the card, your company name, but the shopping experience offline was pretty archaic.”
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