Gordon Segal: Crate & Barrel needed massive scale for exclusive distribution
Gordon Segal · Crate & Barrel: Gordon Segal · Feb 20, 2017 · at 17:57
Crate & Barrel co-founder Gordon Segal explains why the retailer shifted from slow store expansion to rapid scaling between 1985 and 1995.
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“Well, we reached a different era where it was important to have scale to do the things we had to do with buying merchandise. So you had a guarantee to a factory you'd buy a certain amount of a product to make sure we were the only people in the United States that would be carrying it.”
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