Assertion certainty 4/5 debate potential 1/5

Segal offered half of Crate & Barrel for $10,000 before opening

Gordon Segal · Crate & Barrel: Gordon Segal (2017) · Nov 18, 2019 · at 6:16

Gordon Segal, co-founder of Crate & Barrel, describes the struggle to raise seed capital before opening their first retail location in Chicago in 1962.

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“I spent six months running around to everyone I knew who had any wealth and offering them half the business for 10,000 dollars.”

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Insight
Segal: Youth and lack of wisdom are advantages in entrepreneurship
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Gordon Segal Feb 20, 2017 ▶ 3:56 Crate & Barrel: Gordon Segal
Disclosure
Gordon Segal failed to sell 50% of Crate & Barrel for $10,000
“And I spent six months running around to everyone I knew who had any wealth and offering them half the business for 10,000 dollars. There was no such thing as venture capital in those days. There was no such things as startups in those days. Yeah. And I litera…”
Gordon Segal Feb 20, 2017 ▶ 5:50 Crate & Barrel: Gordon Segal
Insight
Segal: Youth and lack of wisdom are great advantages for entrepreneurs
“I mean, the value of being very young is you have a lot of energy and passion and no wisdom. And so being that young was a great advantage, and we had no children.”
Gordon Segal Feb 20, 2017 ▶ 8:03 Crate & Barrel: Gordon Segal
Insight
Crate & Barrel's core thesis: direct European sourcing with standard domestic markups
“Obviously, the motivation of going into business was to find beautiful things for other young people, but if we could buy things from Europe directly, and just mark them up normally as if you bought them domestically, not take a big margin, but take a short ma…”
Gordon Segal Nov 18, 2019 ▶ 4:22 Crate & Barrel: Gordon Segal (2017)
Assertion Not checkable as stated
Segal's father provided a $7,000 loan to launch Crate & Barrel
“The only person who gave us the money was my father, who lent us 7000 dollars.”
Gordon Segal Nov 18, 2019 ▶ 6:39 Crate & Barrel: Gordon Segal (2017)
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