Shah: TV and speaker stands were top 100 product searches in 2002
Niraj Shah · Wayfair: Niraj Shah & Steve Conine · Apr 16, 2018 · at 17:08
Wayfair co-founder Niraj Shah discusses how they identified demand before launching Racksandstands.com in 2002.
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“In those days, Yahoo, on Yahoo search, you could type in terms and it would tell you how many searches a month there were for that item. And on some of the product comparison sites, they would tell you their top hundred categories. And so both of those terms were in the top hundred search product terms.”
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