Lamb: A sales prospect's refusal changes only with new information, not pressure
Tony Lamb · Kona Ice: Tony Lamb · Nov 6, 2023 · at 13:45
Kona Ice founder Tony Lamb discusses the mental model for handling customer objections that he developed selling vacuum cleaners door-to-door.
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“The answer is no based on the information that I have right now. So the no is not going to change by you pressuring me. The no only changes if you give me more information.”
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