Insight certainty 4/5 debate potential 2/5

Gary Erickson: Waiting Three Days to Make Crisis Decisions is Fatal

Gary Erickson · How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford · May 7, 2020 · at 20:49

Gary Erickson, co-CEO and founder of Clif Bar, describes operational decision-making during the COVID-19 pandemic on How I Built This with Guy Raz.

0:00 / 0:16exact quote · 16.5s
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“And then as soon as you can take some action and don't sit on things because we don't have time to sit on things. We've been making decisions where we have to act now or tomorrow. And if we wait three days, sorry, we're screwed. So Adapt and take some action.”

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Erickson: Challenger marketplaces must offer differentiated products, not just better values
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Disclosure
Erickson backed out of selling Clif Bar minutes before signing
“So halfway around the block, I decided not to sell the company, and then I felt completely free.”
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Assertion Not publicly verifiable
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