Oganesyan: Major press before operations are ready harms a business
Arman Oganesyan · Dave’s Hot Chicken: Arman Oganesyan · Jun 10, 2024 · at 30:46
Dave's Hot Chicken co-founder Arman Oganesyan discusses why the team initially feared early coverage from Eater LA critic Farley Elliott before their pop-up operations were prepared.
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“We knew as much as a Farley article would help us, if it came at the wrong time where we weren't ready for it and we got an influx of customers and we couldn't serve them, then it was actually going to be detrimental to us and not help us.”
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