Jony Ive replied to founders' cold email and mentored them
Nikhil Arora · Back to the Roots: Nikhil Arora and Alejandro Velez · Nov 8, 2021 · at 1:00:22
Nikhil Arora is co-founder of Back to the Roots. He recounts seeking design guidance while prototyping a consumer tabletop aquaponics fish tank.
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“We actually, funny story guy, we ended up reading the Steve Jobs biography and were super inspired by their design principles and cold emailed Johnny Ive from Apple on a Sunday afternoon, and he actually got back to us in like five minutes. And We were able to spend a handful of sessions with him, kind of mentoring us. Showing him prototypes and design things.”
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