Lamb: Mister Softee squeezed franchisees on truck sales and marked-up supplies
Tony Lamb · Kona Ice: Tony Lamb · Nov 6, 2023 · at 52:26
Kona Ice founder Tony Lamb describes the traditional ice cream truck franchise model used by Mister Softee, which he chose to avoid when designing Kona Ice's franchise economics.
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“Back in the day, they would sell a truck for a 150,000 dollars, make a lot of money on their trucks, but then the royalty was 3000 dollars a year, and you had to buy all the cones and the cups and stuff from them, and they were marked up pretty substantially.”
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