Berkowitz: The iPhone turned Insomnia Cookies into mainstream on-demand delivery
Seth Berkowitz · Insomnia Cookies: Seth Berkowitz · Aug 26, 2024 · at 54:31
Seth Berkowitz, founder of Insomnia Cookies, discusses how the launch of smartphones and mobile ordering catalyzed the company's business model.
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“The iPhone was an absolute game changer. It turned us from a late night on demand business in a universe where that did not exist to being right in the middle of what everybody wanted.”
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