Merrill: Free-to-play was already succeeding in Korea and China by 2006
Marc Merrill · Riot Games: Brandon Beck and Marc Merrill · Dec 14, 2020 · at 32:30
Riot Games co-founder Marc Merrill explains the market signals that gave Riot confidence to adopt a free-to-play model for League of Legends.
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“The free to play business model was already having success in Korea in particular, and then starting to have some success in China.”
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