Suppliers initially mistook Numi for automotive manufacturer NUMMI
Ahmed Rahim · Numi Organic Tea: Reem Hassani and Ahmed Rahim · Jul 5, 2021 · at 28:12
Ahmed Rahim, co-founder of Numi Organic Tea, discusses trying to secure packaging partners in California when launching the tea brand in the late 1990s.
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“I used to call people for packaging and I'd say I'm from NuMe. And they would call me back. They would give me all the attention in the world. I'd be like, wow, they're really helping a tiny little startup. And then later on, I realized they thought we were new me, the new United Motors Inc company, which is now Tesla.”
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