Telfar's first pandemic-era bag drop in March 2020 sold out in seconds
Babak Radboy · Telfar: Telfar Clemens and Babak Radboy · Feb 14, 2022 · at 1:03:23
Babak Radboy, creative director of Telfar, describes how their online bag restock performed right at the start of the COVID-19 lockdowns in March 2020.
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“It was the end of March where finally China opened up. We got a shipment of bags. We post a bag drop in the middle of this crazy pandemic... And they sold out in seconds.”
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