On buys Google search ads for "QC" due to logo confusion
Caspar Coppetti · On athletic shoes: Olivier Bernhard and Caspar Coppetti · Jul 22, 2024 · at 57:13
Caspar Coppetti, co-founder of On, explains how the brand handles widespread consumer confusion surrounding their stylized logo.
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“We actually, you know, buy the QC. Keyword on, on, on Google.”
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