Physical Retail Packaging Requires Text Legible From 10 Feet Away
Dwight Lee · Hero Cosmetics: Ju Rhyu and Dwight Lee · Dec 30, 2024 · at 49:14
Hero Cosmetics co-founder Dwight Lee explains the packaging adjustments necessary when transitioning an e-commerce product into brick-and-mortar retail.
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“How you sell a product in retail is much different than how you sell it online. And so this, the box has to stand upright. The text has to be legible from say, 10 feet away, as opposed to, you know, three feet from your monitor.”
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