Tibbott: Natural food marketing lacked humor before Tofurky's controversial launch
Seth Tibbott · Live Episode! Tofurky: Seth Tibbott (2019) · Nov 29, 2021 · at 38:03
Seth Tibbott, founder of Tofurky (Turtle Island Foods), discusses public reaction and media perception during the brand's early product launch.
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“All of the natural food marketing wasn't very whimsical, or funny, or fun, and this was like fun, but it was also in the early days people kind of took offense to it a little bit, because you were taking on an iconic American meal, and a holiday, and everything, and bringing a tofurkey to a dinner was always controversial”
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