Q A quick question. Who are your, are your customers like you and your co-founder? I mean, do you think of your customers as moms who are going to have these in their bags or their purse or whatever, or, or do you think more broadly?
A Um, I think that's a really great question, and, um, it's funny when people ask us who our demographic is, we say anyone with skin. Uh, I would say, though, our primary target audience, we are definitely speaking to moms. We feel like moms are the original influencer, right? They're the gatekeepers to their communities, and, um, and yes, we make all of our products thinking three steps ahead, as we believe moms do, right? So everything we make is in a travel size. Um, we think about Um, our dispensers and how we're, like for example, our, our pen or our cream is not in a tube. It's actually in a lip gloss dispenser. And so the idea behind it is that you're, there's not as much waste. A child or any person could put it on with one hand. Um, and it's really, you can pack it on the go, and then I feel like there's a halo effect. Once you get to mom, right, you're getting to her friends. She just has this social currency, and so, um, but we have a lot of, like, Gen Zers and young people that love our products, again, because of that travel nature that we're thinking about everything with ease, and it's better, right? We're committed to making everything, um, chemical-free and as clean as possible.
AI assessment note: “our primary target audience, we are definitely speaking to moms.”