Q And blueberry. Ok, cool. Ok, a lot of questions for you. How did this idea come about? I mean, you can put protein in almost anything, but sprinkles? Who knew?
A Well, my co-founder and I are both full-time working moms. We are very busy, and we only get about two hours a day with our children. And we don't want to spend those two hours fighting with them and negotiating with them on what to eat. And we just wanted to be happier with them in the little time that we had. So Nicole came up with this idea around sprinkles because she's Dutch. And in the Netherlands, they eat thirty million pounds of sprinkles a year. And they eat it on toast for breakfast. So we thought, well, why don't we use that as the Trojan horse and sneak in some function and protein and fill them up if they love eating sprinkles so much?
AI assessment note: “Nicole came up with this idea around sprinkles because she's Dutch.”