Q Alright, so you found a designer because now you've got to design a huge line. Um, so where did you go to next? Did you just simply expand the line, or did you double down on what you'd already designed?
A So we did a little bit of both. So the technical designer helped us perfect our fit and our patterns and really allowed us to start fitting on all different sizes, not using the traditional grading rules that have always been used in the industry. And, um, Alex was still the main designer at the time in terms of the styles themselves. And we just continued down the same path in terms of making clothing that she always wanted to have in her wardrobe. Um, and also because we had this lull in product, we were able to really use that time to think about the business and brand that we wanted to be and what was most important for us as we continued, um, building the business.
AI assessment note: “So we did a little bit of both.”