The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Miguel Garza no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 6 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

clear all ✕
6exchanges match
0on raw tape
0redirected or not addressed
Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q And, and Miguel, you were, what, you were saying to your sister, hey, maybe we should start a business around this? Is that, was it that explicit?

A Yeah, kind of, and I think at the time, I actually didn't envision myself being a part of it. I just knew that she really didn't like her job, and what I was realizing was, man, life's too short to not chase what you really want to do, or to stay somewhere that you're not happy. And so it wasn't selfishly motivated at that time. Maybe it was later when I asked to join the company cause I needed a job. But at that point in time, I was, I was mainly telling her like, look, I, and I think this is what got her over the edge. I told her that she would, if she didn't start this business or didn't at least attempt that she was going to be more upset seeing another person put this product to market and And having to buy that product. Like having to buy an almond tortilla from somebody else knowing that it could have been her.

AI assessment note: “Yeah, kind of, and I think at the time, I actually didn't envision”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q And, and was it relatively easy to get the appointment because Wheatsville is like a relatively small company?

A It wasn't a very difficult, and they're good about working with, um, supporting local vendors, and so this guy named Chris Moore, I think is his name, he, uh, comes to the front of the store. And we hand him a tortilla, and I knew that we had to get him to try it right on the spot, and so he grabbed the bag, and he was about to head to his office again, and I remember stopping him and saying, come on, man, like, you got to try this in front of us, because I want to know what your actual feedback is. Like, I think it's really good. I want to know what you think, and so me and my sister are there. He tries the tortilla, and you could tell he went from Maybe, like, skeptic to, oh my gosh, tell me again what's in this, and my sister explained to him, like, it's paleo, it's vegan, almond flour, and tapioca, and.

AI assessment note: “It wasn't a very difficult, and they're good about working with, um, supporting local vendors”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q And, and did you, and you presented it to him, they were warm, the tortillas were warm?

A Yeah, I, I think what we had done was we didn't have access to a stovetop, so we did probably one of the things that we would never do again, which is, uh, microwave the tortillas and I think my sister was probably like, no, please, like, we gotta present them in a way, like, do they have a kitchen, or can we put them on a cast iron, and I'm maybe more of the 85% is good enough person. I was like, no, it's fine, microwave, he's gonna try it, they're good. And so he ended up telling us on the spot, he said, I like this, go to our website, and on our website there's a list of everything you need to have. In order to be a vendor for us.

AI assessment note: “Yeah, I, I think what we had done was... microwave the tortillas”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q And that, that pallet of tortillas was moldy?

A Yeah, so the entire palette of product, I guess, hadn't been kept to temperature. We had made one of the, a mistake, basically, which is don't store tortillas in a produce warehouse, because produce warehouses are humid, right? There's a lot of moisture, and produce has mold spores on it. So our distributor was telling us, Hey, we're gonna throw this away, and you gotta figure out how to replenish whole foods. And so we, we got on the first flight out of Baltimore, which is this five 30 a.m. flight. We drove to the produce facility. It was pretty devastating. It was, it was a gut punch. It was so bizarre how it happened, because I, I remember this moment. It was like euphoric. You're just excited. You, you, Whole Foods just said yes. They wanted our product to go national. And then, yeah, but you have moldy pallets of tortillas.

AI assessment note: “Yeah, so the entire palette of product, I guess, hadn't been kept to temperature.”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Alright, so you are, obviously, you're in this kind of interesting position because you're growing, but sustainably, and you can't supercharge it because you don't have the financing to do it, but I guess in 2019 you did accept a huge Investment. Ninety million dollars from Stripe Group. Did they come to you? Did they say, hey, we were really interested in being involved with you guys?

A They actually reached out to us, and we started to build a relationship, and we ended up raising money from them because we saw this opportunity in the marketplace where we could supercharge the growth. And we shared several meals with them in our, like, cafe that we have at the office, and I was having a conversation with one of them, and I told them, here's what I want you to know. We are building a billion dollar Mexican-American food brand. We're not building the next Tostitos. We're not building the next Mission. We are building A billion dollar iconic Mexican-American food brand, and sitting across the table, you know, my family was there, and they were there, they said, that's exactly why we want to partner with you, because we also see that opportunity.

AI assessment note: “They actually reached out to us, and we started to build a relationship”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q mean, I mean, I hesitate to even ask this Because I think I know the answer, given the fact that you guys would do, like, air squats together and crossfitting together and, you know, your backyard and stuff. Like, you guys really are like a YouTube family, but is there ever any tension? Like, do you guys ever argue about, you know, because running a business is stressful and intense?

A It is a, I mean, it's a business, and I think there are disagreements, there are arguments, um, But we always take it back to our core values. And so our first core value, the one that we outlined right from the beginning, was family first, family second, business third. And, like, my mom wouldn't let us keep doing this. If we weren't getting along. So knowing that we have to end at that place, that we always have to get along, like, there's gonna be bumps in the road, but we're all kind of, we're all focused on this idea of building a Mexican-American food brand, and we're focused on doing it together, which is the juntos es mejor part, and so we have to figure things out.

AI assessment note: “I think there are disagreements, there are arguments, um, But we always take it”

page 1
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.