Q candles, right, when you were still importing them from China, there was a point where the sales really dropped, and you, you'd started really hot, but then the demand went away, and you were worried. Tell me, how do you, how did, how did you come back from that, right? What, what kind of advice would you give to entrepreneurs who are trying to recover from a dip in sales?
A So when I started the candle business back in. It was a very, what I would call novelty craft candle. They have a lot of, uh, designs on the outside. They are called glow candle with Christmas designs. So it went extremely well, like hot cake during holiday time, but after holiday who wants to buy a Christmas looking candle. Then I really went back to the marketplace and Just do my research. I realized I'm one of the few brands that actually focus on non-fragrance candles. And fragrance is what drives consumption. It makes that connection with consumers so fast, so strongly that they go back to buy more and more. So that's the discovery, the aha moment, I would say. I was very good at always mixing different fragrances that no one's doing. So That's the beginning of a whole new surge of sales.
AI assessment note: “I realized I'm one of the few brands that actually focus on non-fragrance candles.”