Q I wonder, Lisa, around that time, we had Gary Erickson of Clif Bar on the show, and he was saying, it's crazy, we can't keep them on the shelves. Presumably the restaurant side of your business, you saw an immediate decline, but did you start to see an uptick in direct-to-consumer orders through your website?
A We did. So interestingly enough, just before the pandemic, we were featured on a Netflix TV show called Ugly Delicious. So about steak. So we were already seeing a decent influx to our online sales because of that. And then COVID hit right in the middle of March. And we definitely saw quite a bit of increased traffic on our website for our direct to consumer sales. And you are correct. At the very same time, our restaurant business Completely tanked. You know, most restaurants at that time just completely shut their doors. Some were open, you know, at a very limited basis. And so then it became the logistical issue of how do we take all of this product that was processed and, you know, cut and wrapped and ready to sell like in large quantities and pieces to restaurants and food service and somehow re Process that into retail cuts so that we could have them available for the direct-to-consumer sales.
AI assessment note: “We did. So interestingly enough, just before the pandemic”