Q All right. So also from what I gather, pretty soon after you guys started this business, you shifted from ash wood to maple wood. Why does that matter? Why is maple better than ash?
A Yeah, that was a huge move for us. That was kind of one of the early ways the stars aligned for us in the industry changed. Uh, you know, Barry Bonds made maple popular. He came in and started hitting with Maple, and he was, you know, hitting all his home runs, and then Maple became more and more popular, and people looked into it, and Maple's just a harder wood, and if you really You know, show people a player comes in, you could take a nail with a hammer and drive it right into an ash bat. You take that same nail and try to put it in a maple bat. It's going to bend the nail and you show a hitter that. And they're like, why wouldn't you use a harder bat? And so players started going to maple really quickly, uh, over ash. And then the emerald ash beetle, the ash borer beetle came in and kind of wiped out most of the ash in the, in the United States. So then it really forced everybody to Into Maple, and we had a really big head start on the Maple side, so that allowed us to gain market share pretty quickly.
AI assessment note: “Maple's just a harder wood, and if you really You know, show people”