Q Tell me, what was the, like, what was the, what precipitated that pivot to, to just completely start something new?
A Yes. In 2020, I became a single mom of four little girls. At the time they were between the ages of one and seven. And I knew I needed to revamp my career and figure out what to do. And so I applied to BYU to their executive MBA program. And this started out as a class project. We were in an entrepreneurial class. We were studying parents of young kids and bedtime as the pain point. Well, what about bedtime was hard. It's that you needed to get your kids to brush their teeth. You asked them five times. They squirted out all over the sink. You finally just send them to bed, you've yelled at them, you feel like a bad parent. Ok, so if we can just stop right there, and give your kids something that makes them actually want to brush, and with cleaner ingredients, then you're going to smile more confidently, and your kids will too.
AI assessment note: “In 2020, I became a single mom of four little girls.”